Invest in a premium concept that already works

Istorii cu Cașcaval is one of the few franchises in the region that combines a premium segment, low competition and a shopping experience that is hard to replicate.

  • A shop assistant slicing cheese in store

    Business

    A proven operating model

  • Guests raising glasses at a tasting

    Opportunity

    A growing market

  • A shop assistant serving a customer

    ROI

    Estimated payback in about 14 months

  • A shop assistant arranging products on a shelf

    Support

    Full support from opening to scaling

Business

Why investors choose Istorii cu Cașcaval

You sell a product people are already looking for

  • 01

    Premium cheese is not a fad.

  • 02

    It is part of a consumer shift towards quality, experience and authentic products.

  • 03

    Customers buy for everyday eating, gifts, events and food experiences.

  • 04

    That means steady footfall and many different reasons to buy.

You enter a category with limited competition

  • 01

    Everyone is opening coffee shops

  • 02

    Everyone is opening restaurants

  • 03

    That is where the advantage is. You are not fighting for attention in a crowded market.

  • 04

    You are building a destination.

You get a model that is already optimised

We have already been through the expensive stages…

  • 01

    Choosing the range

  • 02

    Testing locations

  • 03

    Optimising margins

  • 04

    Negotiating with suppliers

  • 05

    Building the operating processes

You start with the experience already gained, not with trial and error

Inside the shop, with wine shelving and a barrel for tastings Wooden shelving stocked with cheese wheels and cheese accessories The entrance to an Istorii cu Cașcaval shop in a shopping centre

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Opportunity

The numbers that matter

Initial investment

43.400€

Estimated total investment

1–2 months

Break-even point

break-even

Return on investment

~14 months

Return on investment

ROI

Estimated monthly profit

2.600€

Per month in year one

3.700€

Per month from year two

4.300€

Per month from year three

What makes this concept different?

We do not just sell cheese, we sell

discovery recommendations experiences gifts stories

This builds loyalty and greater value per customer.
That is why the model can deliver better margins than an ordinary food shop.

Brand benefits

What you get as a partner

  • An established brand

  • Vetted suppliers

  • Exclusive products

  • Complete store design

  • Team training

  • Marketing strategy

  • Ongoing operational guidance

  • Support for growth and expansion

Opportunity

Is this franchise right for you?

No, if

  • You are looking for passive income with no involvement
  • You expect to recover your investment within a few months
  • You cannot commit to the brand standards

Yes, if

  • You want a bricks-and-mortar business with a premium product
  • You have investment capital from EUR 45,000
  • You want to run it yourself or oversee a manager
  • You are looking for a long-term business